SEO

SEO and Content Marketing Strategies

You are likely already familiar with the content marketing vs. SEO. My take is that these two disciplines can — and should — work very well together. But a problem arises when your SEO strategies actually start hurting your content marketing efforts. Here are some ways your current SEO strategies may actually be sabotaging your content marketing efforts.

seo

Your SEO and content marketing strategies have the potential to work beautifully together. In fact, I’d argue you can no longer successfully pull one off without the other.

But a problem arises when your SEO strategies actually start hurting your content marketing efforts. It’s not just about using outdated or ineffective SEO strategies either, although this is certainly one of the major culprits. It’s also about not allowing one strategy to work with and inform the other.

Video about Seo and Content Marketing

Fortunately, it is not difficult for the two to work in harmony if you know what to look for. Here are five ways your current SEO strategies may actually be sabotaging your content marketing efforts:

1. Your focus on targeting short-tail keywords is leading to thin content

A few years ago, building a piece of content around a particular keyword or phrase was the norm. Using this strategy, you could usually attain high rankings with relative ease. The problem, of course, was this type of ‘thin’ content was often low-quality and generally unappealing to actual human readers.

Continue reading here…

Source: John Rampton

Image source: Mike Chudej

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